WS Landing Pages
A collection of web experience and assets from Williams Sonoma
Projects for Williams Sonoma
Role: Web designer
Responsibilities:
Executed all visual design stages from concept to final hand-off to engineering.
Created low and high-fidelity wireframes for websites and mobile websites.
Collaborated closely with Site Merchants and Developers to provide ongoing web design solutions to support marketing and sales efforts.
Project team: Senior manager, lead designer, web developers, site merchants, content writer, and vendors.
About
Williams Sonoma is one of the United States' largest e-commerce retailers with some of the best-known and most beloved brands in home-related goods. We always want to ensure we can provide the same shopping experience on the web that we do in our stores. That's why the website has everything for everyone, from cooking and entertaining tips to gift ideas and helpful customer service to a simple bridal registry. With a focus on e-commerce revenue, I aimed to craft a compelling and memorable experience for our consumers.
Business Goal
Improve customer satisfaction through better service
Drive traffic, engage prospects, generate leads and re-engage existing customers
Simplify and optimize content updates and website management
Increase online monthly sales and user retention rate
User Goal
A consistent experience across all shopping channels
Site visitors should be able to search for the same product we offer at the store.
Accurate and useful product images, descriptions, reviews, shipping options, etc.
1. Dream PIPs Page
Landing pages promote an intuitive and responsive shopping experience by providing customers with detailed product comparisons, features, and recommendations and initiating purchase process.
Desktop
Mobile
Desktop Styleguide
Mobile Styleguide
2. Williams Sonoma Homepage
Williams Sonoma’s homepage has the highest traffic; we must build long-trusting relationships with consumers, drive sales, and create lifelong customers. Therefore, the Web Creative team needs to work closely with Site Merchants to determine what the stakeholders want and whether that aligns with what the customers want to develop goals and a clear hypothesis for the page before designing. It is essential to all agree on what the metrics are telling us from the previous year and months. We also look at conversion rate, qualitative feedback from customers, and different audience segments to discover the problems with some products.
Mobile
Desktop